First, I need to be forthcoming and let you know that despite my 1,000+ collection of tarot decks, the Rider-Waite-Smith (RWS) Tarot is my all-time favorite (not that I don’t like and use many others). I’ll talk about the reasons another time. Now I just want to offer up this tidbit of publishing history.
This deck, first published in December 1909 simply as “Tarot Cards,” was available more-or-less continually from 1910 until 1939 when Rider appears to have ceased publication. This may have been because of the WWII bombings when paper was scarce and the printing plates destroyed. French and Italian decks had never been easily available in England as such imports were heavily taxed. The Waite-Smith Tarot Cards were not officially republished until 1971 when the publisher/importer Waddington Playing Card Co Ltd. and U.S. Games, under a license from Rider & Co., jointly began publishing a version printed by A. G. Mueller in Switzerland.
I was always curious why such a popular deck was out-of-print for so long, until I came across this autobiography by one-time London bookseller Albert Meltzer called I Couldn’t Paint Golden Angels (Oakland CA: AK Press, 1996) and online here. As Meltzer tells it:
One of the minor curiosities I found when bookselling [he owned a bookstore on Gray’s Inn Rd.] was that one was constantly asked for tarot cards. For years these had been illegal — the ‘devil’s bible’ — and imports were banned. Any pretext that it was ‘only a game’ was dismissed by Customs. Tarot readers lined up at Bow Street every Monday, to be fined with the prostitutes, palm readers and graphologists (the latter have since blossomed out as forensic scientists).
Then the post-war Labour Government abolished the Witchcraft Act in 1946 [the actual year was 1951]. It was a favour to the journalist Hannen Swaffer* who had campaigned in the mainstream press for the Labour Party for years but refused an offer of the Lords. He merely asked for political relief to be given to the spiritualists. They were banned under the Witchcraft Act, and it was such medieval nonsense one could not amend it so it was abolished and so incidentally dream interpreters, psychics, tarot readers and soothsayers were legalised. Thus Britain emerged officially from the Dark Ages. . . .
It was in order, therefore, to import Tarot cards but they were taxed ‘as a game’. For years it had been insisted they were not a game. If they were religious appurtenances even of witchcraft, now legal, or at least not illegal, they could not incur tax. I tried fighting the Customs on this, but with no success. I could never afford to sue them, but tried to persuade the main importers, John Waddington, to do so. They, however, preferred paying tax and having it kept as a ‘game’. It is curious how this nonsense upset the police. The bookshop was actually raided to see if I had imported Tarot cards and not paid tax on them. The police were quite apologetic. When I explained about the Witchcraft Act they were not sure if I was being sarcastic or not. Neither was I.
So, from 1939 until 1951 (the year Pixie Smith died) it appears that fortune-telling cards were considered, in England, to be illegal under the Witchcraft Act, and no one was willing to take this issue to court. After 1951 and until the late sixties they were probably simply thought strange and old fashioned. The gap was filled for a while by Rolla Nordic who issued her own version of a Marseille tarot. Then, some old works on tarot were republished, and new works began to appear in the United States.
Meanwhile, in the U.S., University Books began publishing its own version of the deck in the early sixties (followed by Merrimack and Frankie Albano’s Tarot Productions), ceasing when U.S. Games started enforcing a copyright in 1971. Read my discussion of the 1969 Tarot Renaissance here.
*Slightly off-topic but to fill in some gaps in the quote above: In Great Britain, in 1951 the Fraudulent Mediums Act replaced the 1735 Witchcraft Act, which had increasingly been applied to Spiritualists and mediums. The last person to be convicted under the Witchcraft Act was Helen Duncan who in 1943, during a séance in Portsmouth, channeled a young man who told the gathering, which included his mother, that his ship had been sunk. The mother contacted the War Office asking for details. An investigation was launched into Duncan’s activities prompted by this revelation of top-secret information during war time. Supposedly the authorities became concerned that the medium might make pronouncements about the D-Day plans. Helen Duncan was tried and convicted in 1944, serving nine months in prison. The journalist and ghost-hunter Harry Price had investigated Helen Duncan’s ectoplasmic mediumship years before, and he claimed to have proven her a fraud. The British Society of Paranormal Studies and Duncan’s granddaughter recently have been petitioning the government for a pardon.
As a result of his own interests in Spiritualism and spurred on by the conviction of Helen Duncan, the popular journalist Hannen Swaffer (who was influential in and for the Labour Party), asked for restrictions on Spiritualism to be lifted as a reward for his services. To do so, the Government had to abolish the medieval Witchcraft Act. Three years later Spiritualism was officially recognized as a religion.
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April 12, 2008 at 1:09 am
Connie Stout
Mary,
RWS is also my “gold standard” of tarot and I have also wondered about this “time gap” in the history of RWS tarot in the US. While this article explains the time gap of tarot publication and usage in England, what was happening during that corresponding time in the US? Why was tarot so unavailable in the US until 1971?
I purchased my first tarot deck in 1972 (a 1JJ Swiss), but because I lived in a very conservative area, I was unable to find information about tarot reading, and certainly no teachers. (Remember, this was before the advent of the internet). It took me a very long time (decades) to explore information that is now readily available on the internet.
I am delighted to see your renewed presence on the internet. You bring a measured and scholarly voice to what can sometimes be a primarily emotionally driven discussion (Air vs Water). I look forward to each of your postings.
Blessings,
Connie
April 13, 2008 at 12:12 am
marygreer
Connie –
I may not have been clear enough, but the RWS deck was in the US from sometime in the early ’60s through University Books. There was also a funky version from Merrimack and the Albano-Waite came out in 1968. The Marseille Tarot could sometimes be obtained. From around 1967-68 it was fairly easy to get a Tarot deck in a metropolitan area. I’m on the road so I don’t have my list of decks published in the 50s and 60s but there were a few other decks that were self-published in small numbers.
I realize I’m being pretty much “Air” right now with my postings, but I promise to get a little more watery and personal on occasion. I figure a blog is where I can be totally self-indulgent and post a bunch of stuff from the notes on my computer that publishers don’t consider financially viable for a book. If people respond to this blog and ask for more then maybe that will change.
Mary
April 16, 2008 at 4:21 am
Starweaver
I also find your research-oriented postings very valuable. They often fill in gaps in what I am able to learn from published sources. Thank you very much!
January 29, 2009 at 2:35 pm
northsea
Thanks for the article. While tarot decks were illegal in Britain until 1951, how were they able to publish the Rider from 1910-1939?
January 29, 2009 at 4:27 pm
mkg
Northsea – Good question. Or, perhaps we should look for when the police started considering that tarot would be covered under the witchcraft laws. I don’t believe the London bookseller, Albert Meltzer, is still around for us to ask. Perhaps someone else can explain what happened.
August 15, 2020 at 11:40 pm
fortuneteller
so sad that this happens in our history. luckily now it is free to use tarot as a divination tool.